Google Ads is an online advertising platform developed by Google, where businesses and individuals can create and run ads to reach potential customers. It operates on a pay-per-click (PPC) model, meaning advertisers pay only when someone clicks on their ad. The platform allows you to display ads across Google’s vast network, including search results, websites, YouTube, and apps, targeting specific audiences based on keywords, demographics, interests, or locations

You can set up campaigns for various goals—like driving website traffic, generating leads, or boosting sales—with customizable budgets and ad formats (text, images, video, etc.). It’s a powerful tool for digital marketing, leveraging Google’s search data and reach to connect advertisers with people actively looking for products or services. Have you ever tried using it, or are you just curious about how it works?