Online Reputation Marketing Services
Online Reputation Management (ORM) services are designed to monitor, improve, and protect the digital reputation of individuals, businesses, or brands across the internet. These services focus on shaping how you or your organization are perceived online by managing search results, social media presence, customer reviews, and other digital content. The goal? To highlight the positive, mitigate the negative, and build trust with your audience.
Why Online Reputation Marketing
Monitoring
Keeping tabs on what’s being said about you across platforms—think Google searches, social media (like X or Instagram), review sites (Yelp, Trustpilot), and news outlets. Tools like Google Alerts or advanced platforms like Reputation.com scan the web 24/7 for mentions.
Review Management
Encouraging happy customers to leave positive reviews while addressing negative ones professionally. This might mean responding to a 1-star rant with empathy or boosting your Google rating with a review campaign.
Content Strategy
Creating and promoting positive content—blogs, press releases, social posts—to push down unflattering search results. If a bad article ranks high, ORM might flood the web with good stuff to bury it.